The 2027 edition highlights brands that see design not as an add-on, but as a strategic driver. The Major German Brands showcases the success stories of companies that demonstrate what becomes possible when design propels business models forward.
Our study, “Design in Business,” analyses how companies utilise design to drive innovation, enhance competitiveness, and lead cultural transformation. Evidence that design drives measurable success.
Teaser: Our Design Library gives you access to one of the most extensive collections of international design literature – from specialist books and journals to rare historical sources. It supports in-depth research and helps you apply design history to today’s questions.
Discover how design strengthens organisations – in our monthly newsletter. We share insights from events, research and our international network, along with updates on key programmes for our foundation members. The newsletter keeps you connected to developments in design, brand strategy and innovation that support clarity, collaboration and long-term economic success.
